Commenting on the collaboration, Aditya Ahuja, Pepsico Commercial Director Malaysia & Indonesia said, “At Lay’s, we pride ourselves with delivering smiles and joy to potato chip fans with unique innovations that explore different localized flavors. There is no questioning of the popularity of KFC Hot & Spicy flavor amongst Malaysians. With this collaboration, we are excited to level up the finger-licking, crunchy goodness of KFC Hot & Spicy Chicken flavors with Lay’s potato chips to all Malaysians this coming Hari Raya.”
Lay’s x KFC Hot & Spicy Chicken flavor will be available a la carte and in burger meals beginning 28th April. For Burger Meals, add on RM2 to upgrade fries (M) in the combo meal to a Lay’s x KFC Hot & Spicy flavor chips instead. Customers can enjoy KFC 5-pcs, 9-pcs and 15-pcs Bucket Riang with signature sides of coleslaw, whipped potato and drinks together with the limited edition Lay’s x KFC Hot & Spicy Chicken flavor chips at any KFC stores nationwide beginning 10th May. Lay’s x KFC Hot & Spicy Chicken flavor chips is also available ala carte at price starting from RM5.49.
KFC Malaysia CMO Chan May Ling said, “We are constantly on the lookout for creative collaborations with like-minded brands to bring finger-licking good creations to our customers. This Raya, fans can celebrate the joy of sharing a KFC meal with Lay’s potato chips in their favorite KFC Hot & Spicy Chicken flavor – a truly perfect finger-licking combo.”
In conjunction with the launch, Malaysians can participate in the ‘Crispy Chip Tongue Twister’ challenge to win themselves Lay’s x KFC goodies. Steps to participate in the challenge as below:
1. Record yourself saying the tongue twister “Kerangupan Kerepek Kentang Lay's Krispi KFC” three times
2. Upload your tongue twister recording to your own Facebook or Instagram with hashtags #LaysxKFC #GottaGetEm and #CrispyChipTongueTwister
3. On the scheduled dates (30th Apr, 1st, 7th, 8th, 14th, 15th, 21st, 22nd, 28th, 29th May 4th & 5th June 2022), visit participating KFC stores* and show your upload to the crew to receive free goodies from Lays & KFC. For detailed terms and conditions visit www.facebook.com/LaysMalaysia
#GottaGetEm Lay’s x KFC Hot & Spicy Chicken Flavor crunchy and crispy potato chips before they run out! Visit your nearest KFC store today!
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*Source Euromonitor International Limited. Packaged Food 2021 Edition as per potato chips definition, all retail channels, 2020 value sales at retail selling price.
*List of Tongue Twister Activation participating at KFC Stores:
1. KFC Kuchai Lama Drive Thru & KFC Subang 2 (Apollo) Drive Thru (30 April - 1 May- 2022)
2. KFC Puchong Prima & KFC Setia Alam Drive Thru (7 - 8 May 2022)
3. KFC Nilai Square Drive Thru & KFC Taman Sentosa Klang Drive Thru (14 -15 May 2022)
4. KFC USJ 20 Drive Thru & KFC Bukit Kemuning Drive Thru (21 - 22 May 2022)
5. KFC Wangsa Maju Drive Thru & KFC Kepong Drive Thru (28 - 29 May 2022)
6. KFC Kajang Drive Thru – (4 - 5 June 2022)
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