ACCESSTRADE SUMMIT 2022 was attended by more than 300 ACCESSTRADE partners consisting of advertisers, publishers, agencies, and solution providers. They represented Japan and Southeast Asian countries and they were gathered in a series of events, such as conferences, a networking lounge, virtual booths by sponsors, and ultimately the AT AWARDS 2022 Ceremony.
By participating in the event, the attendees were able to interact directly with Asia’s best performance marketing practitioners and experts in their respective fields and deepen their knowledge through interactive Q&A sessions. Additionally, the networking lounge gave advertisers and publishers a chance to get to know each other and collaborate with other companies with high growth potential.
The event opened with three keynote speeches, the first one was from Shohei Fujita, Managing Director of Global Business of Interspace Group, which was about the Performance Marketing Industry in 2022.
Then It was followed by speeches from Yuto Kono, Head of Vietnam Office from Genesia Ventures, Inc. about The Key Start-ups and VC Trends in Southeast Asia, and lastly a speech from Tan Tmangraksat, Director of Partner Development from Appsflyer titled “The Future of Marketing Measurement.”
The next agenda was the celebration of ACCESSTRADE 21st birthday and consequently followed by various panel discussions. Three sessions of panel discussions were held at one time.
The first session consisted of three panel discussions focusing on the effect of the pandemic and how to overcome them.
The first room discussion is about “E-Commerce Marketing Strategy toward Post Pandemic Era” featuring Dhavinya Saba, Partnership and Affiliate Manager of Photobook Worldwide, Steven Tjong of iStyle.id, Prayudho Rahardjo, CEO of Interspace Indonesia, and Trias Puspita, Business Operations Manager of SIRCLO.
In another room, there was a discussion on how the pandemic affected travel and tourism in Asia in 2022. The speakers were Zahira Tahir CEO and Founder of Universal Holidays Travel & Tourism and Hayato Nakata, CEO of Interspace Malaysia and Singapore as the moderator.
The topic of discussion in the Financial segment was “Renovating Financial Partnerships in a Post-COVID World.” It featured Interspace Group‘s Vice President, Konami Saito, CIMB Thai‘s Segment & Strategy, Consumer Loan Product Specialist, Apinya Lohavej, TNEX‘s CEO and Co-Founder, Bryan Carroll, Financer.com‘s Executive Country Manager, Mentari Rahman, and KTC‘s Senior Vice President, Sirikalya Suthanyaphruet.
The second session became more interesting when guests were offered three panel discussion alternatives to further their understanding of fascinating marketing topics.
The discussion on “360° of Growth Which Drives Success for Your App” featured three speakers. They were Nana Phan, Senior Sales Manager of Appsflyer, Luu Ky Tam of ACCESSTRADE Vietnam, and Narayan Murthy Ivaturi, Director of Digital Native & Performance SEA of InMobi.
A conversation on “Establishing Successful Customer Experience Through Omnichannel” was held in another room. Budiono Darmawan, Chief Marketing of Ruparupa.com, Prayudho Rahardjo, CEO of Interspace Indonesia and Shantanu Singh, Product Marketing Manager of Vizury took part in this conversation.
The effectiveness of leveraging emotional content was examined in relation to Influencer Marketing. Interspace Vietnam‘s Director of Business & Strategy, Bui Huy Dung, Gaudi‘s Head of Marketing Communications and E-Commerce, Windy Janet, and Interspace Group‘s Product Manager, Enguang Ren spoke on this topic.
The third session consisted of four country sessions. These panel discussions talked about different concerns in four SEA countries.
“Crafting Powerful Performance Marketing Strategies for the Indonesian Market” was the theme for Indonesia. Payudho Rahardjo, CEO of Interspace Indonesia, Amitoj Singh, Director of MAAS Ultra, and Usman Raezra, Founder of Shopdiscount.id were on the panel.
Vietnam’s country session was titled “Vietnam in the Digital Transformation World: What are the most exciting opportunities for growth in 2022?” featured Rainie Nguyen of Interspace Vietnam, Jack Nguyen, Regional Managing Director SEA of INSIDER, and Chinh Đinh, Vice Director & CIO of ACFC&VFBS.
“What’s Trending in Online Business and Marketing” was discussed in the Malaysia and Singapore Country Session. Interspace Malaysia & Singapore‘s CEO & COO, Hayato Nakata, MGID Philippines‘ Business Development Director, Perlie Kong-de Guzman, and Qoala Malaysia‘s Performance Marketing Manager, Muhammad Hazman B Zainal Ariffin were among the panelists.
And for Thailand, it was titled “Take Business Through COVID-19 With Digital Marketing.” The expert speakers were Nitiruj Atipongpisal, Co-Founder & Strategic Planning Director of Shopgenix, Chatt Anuvatudom, Executive Director of Checkraka, Peeraphon Jensubsin, Business Owner of Promotions.co.th, Teerachart Kortrakul, CEO of Radars Point, and Konami Saito, Vice President of Interspace Group.
The event came to a close with the presentation of ACCESSTRADE AWARDS led by Shinichiro Kawabata, Founder and CEO of Interspace Group. Together with Shohei Fujita, Managing Director of Global Business Interspace Group, they awarded the best-performing ACCESSTRADE partners. The following are the winners:
ACCESSTRADE INDONESIA
TOP PUBLISHERS
1. Top Publisher E-commerce Category: ShopDiscount
2. Top Publisher Online Service Category: Luna Park Media
3. Top Publisher Influencer Category: Andhika Yudha
4. Top Publisher Newbie Category: VGI DIGITAL INDONESIA
TOP ADVERTISERS
1. Top Advertiser E-commerce Category: SHOPEE INDONESIA
2. Top Advertiser Online Service Category: MAAS By Affle
ACCESSTRADE THAILAND
TOP PUBLISHERS
1. Top Publisher Newcomer Category: Facebook Fondlys
2. Top Publisher Travel Category: Readme Thailand
3. Top Publisher Finance Category: CheckRaka
4. Top Publisher E-commerce Category: Shopback Thailand
TOP ADVERTISERS
1. Top Advertiser Finance Category: Krungthai Card (KTC)
2. Top Advertiser E-commerce Category: BigC Supercenter
ACCESSTRADE MALAYSIA & SINGAPORE
TOP PUBLISHERS
1. Top Publisher Online Service Category: Luna Park Media
2. Top Publisher E-commerce Category: Saleduck
TOP ADVERTISERS
1. Top Advertiser CPS Category: Lazada Malaysia
2. Top Advertiser Other Services Category: Lalamove Malaysia
